NLB Group and ABA League j.t.d. - Writing a New Regional Basketball Chapter Together

Tuesday, 01. February 2022 at 10:03

SEE region is the home of the ABA League j.t.d. and also the home of the NLB Group. And now we have a new, great opportunity to bring our home region closer together - this time through sports. 

SEE region is the home of the ABA League j.t.d. and also the home of the NLB Group. And now we have a new, great opportunity to bring our home region closer together - this time through sports. In the NLB Group we have found a regional partner and an opportunity to step up our commitment to the development of this region and the people who live here, work, create and love sports. The NLB Group believes in this region and the potential of the ABA League j.t.d. with all its heart, so it has decided to join in season 2021/22. Cooperation between the two regional players, both leaders in sports and the banking and financial sector, will continue until at least 2025. 

By entering this region’s most powerful basketball competition as a sponsor, the NLB Group has also become the general sponsor of the second division competition under the auspices of the ABA League j.t.d., which will from now on be called NLB ABA LEAGUE 2.

Dubravko Kmetović, ABA League j.t.d. Director:

On behalf of the ABA League j.t.d., I am happy and honoured to welcome (back) the NLB Group to our joint home of basketball. The NLB Group was with the ABA League at the very beginning, when this whole idea of a regional basketball league came to life, and I am extremely happy to have this renowned banking and financial group again by our side.

I am highly convinced that together we can make truly amazing things on so many different levels. While our main objective remains to help the regional basketball grow even more in the upcoming years, we also want to use our cooperation to look after our vast basketball community as our mutual goals will also include promoting and disseminating all the cultural aspects linked to sport, then providing financial education for the players, providing all the necessary help to young players for their proper development and organizing many other community service projects. Also, we will continue to support the NLB Wheel championship as we see it as a huge part of the regional basketball. 

We are extremely proud to be working with the NLB Group and we look forward to what this new era brings to us.”

Blaž Brodnjak, CEO, NLB Group:

We are more than just another financial group and as an institution of systemic importance we are not only interested in business topics exclusively. We want to create, enhance and connect the region of opportunities operated by the Group in various ways - also through sports. Basketball is a team sport that has written the most popular and inspiring stories in the region, telling us about winning and success, both with the national team and basketball clubs. By sponsoring the ABA League j.t.d., the NLB Group has proved once again that it knows the passion and desires of the region of opportunities, and that it speaks the same language and culture. Consequently, our Group understands and promotes what people in this region cherish. We are members of the same team. And the teamwork, bringing different communities, cultures and languages together to form a rock-solid whole, which is able to seize every opportunity through coordinated action, are the very values of the NLB Group.

About NLB Group

NLB Group is the leading banking and financial group with headquarters and an exclusive strategic interest in our home region – Southeast Europe. In addition to NLB d.d., a main entity in Slovenia and a public company, NLB Group is comprised of seven subsidiary banks and several companies for ancillary services (asset management, real estate management etc.).